The Alexa Traffic Rankings is a list of almost all sites on the Web, ranked by the volume of traffic that they receive. Alexa bases their rankings on the use of the Alexa Toolbar, a quite nifty little toolbar that can be downloaded from Alexa. The site with a traffic rank of 1, receives the most traffic. Conversely, a higher traffic rank number means less traffic.


Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. There is some controversy over how representative Alexa's user base is of typical Internet behavior. The basic question is: does Alexa have a big enough number of toolbar users to accurately determine website traffic? The consensus is that Alexa's reliability increases as the ranking of a site improve.


According to Alexa, sites with fewer than 1,000 monthly unique visitors will not have an accurate ranking. These sites have traffic rankings of over 100,000 that are unreliable because the amount of data that Alexa has available is not statistically significant. Conversely, the more traffic a site receives (the closer it gets to the number 1 position), the more reliable its traffic ranking becomes. A ranking better than 10,000 is considered to be fairly accurate.


THE VALUE OF ALEX TRAFFIC RANKING FOR WEBMASTERS

The value of the Alexa Traffic Ranking for webmasters should not be underestimated. Firstly, it is the closest thing to a universal, impartial 3rd party measure of traffic we have. It can give webmasters a fair idea of the competition. This is information that the competition will not readily share.

Webmasters looking for new projects can use Alexa Rankings to identify new trends and possibilities. For example, if you followed the Alexa Rankings, you would have had a head's up on the rise of myspace.com and milliondollarhomepage.com. Contact for more Information SOCIAL SHOUTER


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