ALEXA TRAFFIC RANKINGS The Alexa Traffic Rankings is a list of almost all sites on the Web, ranked by the volume of traffic that they receive. Alexa bases their rankings on the use of the Alexa Toolbar, a quite nifty little toolbar that can be downloaded from Alexa. The site with a traffic rank of 1, receives the most traffic. Conversely, a higher traffic rank number means less traffic. Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. There is some controversy over how representative Alexa's user base is of typical Internet behavior. The basic question is: does Alexa have a big enough number of toolbar users to accurately determine website traffic? The consensus is that Alexa's reliability increases as the ranking of a site improve . According to Alexa, sites with fewer than 1,000 monthly unique visitors will not have an accurate ranking. These sites have traffic rankings of over 100,000 that are unreliable beca...